What is needed to start my campaign?

Once we receive the information we need, we can usually activate your campaign within a couple of days.

Once we decide to begin, we will need as much information from you as possible. This includes specifically defining your goals and objectives as well as any information about your product, service, and/or organization.

The more knowledge we possess, the better we can represent your company.

Who do I call? / Where do I get a list of names to call?

Do you currently have a list of qualified names or a customer/client database you would like to use?

If not, defining your target market and acquiring a qualified list is the most important step in ensuring the success of your marketing campaign.

While the ideal mix is hard to pin down, there are several industry “best practices” which can increase your chances of success.

If you do not have a target market yet defined, we will be happy to help. With over 14 years of experience, we feel that with an accurate concept of your business model, we can help to define your target market.

Once this has been completed, Legacy can acquire a list of names for you based upon the parameters defined in your target market.

What are the advantages of using Legacy for our marketing needs?

Realizing that telemarketing campaigns include not only calling costs, but also management, staffing, training, quality control, equipment, overhead, and so on; our clients have realized that using Legacy in their marketing campaigns, rather than bringing such functions “in-house”, is much more cost effective.

Productivity
When you use a person “in-house” to make telephone calls, you can expect they will spend less than 40% of their time actually on the phone talking with someone. The other 60% will include: data management, dialing the telephone, listening to ringing, getting answering machines, dialing disconnected phone numbers, breaks, etc.

At Legacy, you pay only for the time someone is actually on the phone talking. By utilizing a computer network with sophisticated automated dialing, we can ensure that what you pay for is what you get. This means that disconnected numbers and answering machines never reach a telephone. It also means that when someone hangs up the telephone to take a break, use the rest room, go to lunch, and so on, YOUR BILLING STOPS and does not resume until they pick up the telephone and take another call.

Quality
Quality is what fuels our business. Over 80% of our business comes from repeat clients and referrals. Our use of highly trained, professional individuals will assure you that your organization is being represented in a manner to be proud of.

Flexibility
As stated earlier, we are an organization with less than 100 staff and management…and we like it that way! This fact enables us to make adjustments almost immediately, so our efforts will be best suited to your needs. We have the ability to increase our production on a moments notice to help you meet end of month or end of quarter goals.

What about quality control?

Our organization prides itself on out ability to get the job done right. We use a complex series of checks and balances to make sure the information you get is 100% accurate. By using ongoing training along with a highly experienced staff we are able to pay attention to every detail of your campaign.

All of our conversations are monitored or recorded for training and verification purposes. Any “output” from our TSRs must be verified by a supervisor and our auditing department before you ever see the results. The daily results are faxed or emailed to you nightly, so there is no lag time and you are always kept aware of the status and results of your campaign.